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Publications

Strategic Marketing
$59.00 U.S. +S/H

Strategic Marketing for Campgrounds and RV Parks offers comprehensive insights into how to develop an effective and efficient marketing strategy for your park. The 60 page manual is targeted towards existing campground and RV park operators who may need some assistance with marketing. The manual includes numerous personal anecdotes, color photographs, and helpful hints on promotion strategies, pricing, research, and market planning.

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Table of Contents

Chapter 1 Introduction to Marketing
Chapter 2 Market Research
Chapter 3 Customer Behavior
Chapter 4 Strategic Market Planning
Chapter 5 The Product
Chapter 6 Promotion
Chapter 7 Pricing
Chapter 8 Nurturing and Keeping Customers

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